New sensation! Develop a shampoo accessory "YUME HEADBATH" and a special carbonated tablet that realizes the experience of soaking your head in hot water like a waterfall for 5 minutes [Toshinyoku]
As the corona crisis accelerates the stressful society and the lifestyle of consumers has changed significantly, hair salons are sought after by consumers as a place to change their minds. On the other hand, there is also a survey result that more than half of the consumers answered that they would like to shorten the stay time to prevent infection. (*1) Therefore, both items were devised as menus that provide comfort in a short time. Developed after being inspired by the bathing method of Akita's hot springs, where the entire back of the head is immersed in hot water from the back to the neck, ears, and forehead. Research has shown that soaking while pouring hot water over the entire head can be a switch to adjust your mood. (*2)
In 2002, we developed and named the “head spa” that has become a common menu item in salons in recent years, and the “YUME*3” series of shampoo equipment that we independently developed as a suitable equipment for this purpose.
The shampoo accessory "YUME HEADBATH" is a product that allows you to enjoy the immersive experience of a head soak just by attaching it to the "YUME" series. Furthermore, in the "head soak bath" that wraps the head, the carbonated springs are more likely to work, and the effect of removing dirt and coloring agents from the scalp is also enhanced. Therefore, we have developed "♮ (Natural) for YHB" as a carbonated tablet exclusively for head soaking. We have added ingenuity such as blending ingredients that melt slowly according to the treatment time and work on the texture of the hair after coloring.
Our company celebrated its 100th anniversary. In order to realize the purpose of "Let's make a beautiful life come true.", we will continue to work on the development of new menus that are comfortable and refreshing at hair salons. *1 Changes in consumers' mindset due to COVID-19*2 Physiological and psychological effects of ``head soaking'' as a salon menuAya Morita, Yuko Kamikawa, Dai The 23rd Annual Meeting of the Japan Society of Kansei Engineering, Sep. 2021 Change in subject's impression VAS (Visual Analogue Scale) score change before and after head soaking treatment. increased in "physical fatigue" and "motivation" After the head soak, "fatigue disappeared" and "motivated". ■Effects of the "head soaking" menu 1: Realize a blissful relaxing time that you cannot experience in everyday life. The warmth of the hot water enveloping your head and the soothing sound of the murmuring will invite you to a soothing moment that will make you fall asleep before you know it. 2: Contributes to improving the value of head spa and color care Since the “head soak bath” wraps the entire head with hot water along with the hair, using it in combination with a carbonated spring generator or a carbonated tablet will improve the effect of the carbonated component compared to water discharge in the shower. Significantly increased dosage and duration of action. Removes sebum and dirt in a short period of time, removes residual alkali after coloring, and improves hair growth.(* 3) The shampoo stand that can be attached is the following product of the "YUME series". YUME DX, YUME, YUME NOBLE, YUME SUITE, YUME ESPOIR, YUME SWING ■ Product site: https://www.tb-net.jp/products/shampoo/yume_headbath/ ■ "Head bath" concept video: https:/ /vimeo.com/638928779/291bbd2f0b
■ Contact: Takara Belmont Customer Center 0120-596-348 ■ Overview of Takara Belmont Co., Ltd. Representative: Chairman and President Hidetaka Yoshikawa Location: Osaka Head Office (Main Store) 2-1 Higashi-Shinsaibashi, Chuo-ku, Osaka 1 Tokyo head office: 7-1-19 Akasaka, Minato-ku, Tokyo Founded: October 5, 1921 Capital: 300 million yen Number of employees: 1,570 (as of March 31, 2021) Medical business URL: https://www.takarabelmont.co.jp/ Takara Belmont celebrated its 100th anniversary on October 5, 2021. Looking ahead to the next 100 years, we conduct corporate activities based on the purpose of "Let's make a beautiful life come true." We will continue to pursue how we can contribute to society in a completely changed new world. ■ Takara Belmont 100th Anniversary Website https://www.takarabelmont.co.jp/100th
