Amazon came to the nursing care market in earnest / GB Tech Trend

This article is reprinted from an article published on the independent venture capital, Global Brain, "GB UNIVERSE"

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Since Amazon has entered the prescription delivery, it has been an ambitious movement to expand its business to the healthcare market.As part of this is the entry into the elderly nursing care business.

On December 8, Amazon announced the Alexa Together "Alexa Together" for the elderly.This service seems to have been served as an extended version of the Alexa Care Hub, a service for the elderly, which has already been launched.

The Alexa Together is the one that can make the family in the care of the elderly in the customer home smoothly by using various Alexa devices, and the related services are packaged.Specifically, it is said that emergency first aid lines and fall detection are included.

One of the most notable is "Activity Feed".By checking if the elderly users are using Alexa, they are living safely without any problems.If there is no Alexa use, the alert will be told to the relatives.

Amazon's most specialty is "individual" management.It is the world's most long -term company to understand each person's consumption behavior and propose optimal products by linking to the Amazon account.For example, when we buy books at Amazon Marketplace, we have been enhancing this function for many years through our consumption style and lifestyle, which also displays proposals for related books.

It can be said that this activity feed is a measure that collects the life information of elderly users who have been difficult to acquire, and connect them to individual management and recommendation functions from the end of services for the elderly.

Alexa Together is the key to realizing the service value based on the touch point with Alexa, because Alexa users and Alexa have a daily dialogue.In this regard, Amazon has already begun to provide not only products but also external services.

For example, it can be guessed from here, but in the future, in cooperation with Amazon Key, which claims to be indoor delivery, a service will be delivered in a regular purchase list as soon as the daily necessities are running out.It may also be realized.

The prescription delivery service that Amazon is focusing on can also be Alexa Together's core service.Alexa Together is being provided by Alexa Together, which Alexa predicts and proposes the necessary services to some extent based on the user's lifestyle.

In general, the acquisition of personal information is shunned mainly based on such big data analysis of GAFA, but it is thought that the adoption of services for the elderly has created an atmosphere that is relatively easy to enter.。

It may be difficult for a startup to enter this area and get a market.However, for example, as Apple's device management startups are growing, you may think of an approach as an add-on SaaS, which sells Alexa devices for the B2B and manage them easily and easily.

In any case, the movement of Amazon in the United States will not be ignored.It is inevitable that the waves of digitalization using IoT will come in the elderly nursing care market in Japan.It was news that suggested how existing businesses survive in the market.

Major news of this week (December 7 -December 13)

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