Is the profit "several thousand yen" even if you sell a smartphone?What is the mechanism that determines the main unit price?

　When I went to buy a mobile phone, I was guided to the price different from the price I heard at another store -Some people have experienced this while considering purchasing a new mobile phone.prize.Or maybe you went to a carrier shop after seeing the price at your career online shop, but it may have been offered a higher price than the online shop.

　Mobile phones with different prices for online shops and career shops.Why this is happening, and this time we'll introduce the price setting of mobile phones and the relationship between the shops.

How do you decide "body price"?

　Although it is the price of the mobile phone sold from a major carrier, there is no rule to "sell it" to the dealer, and the price can actually be set for each store.

　When a carrier announces a new model, a new model is on the company's online shop, and you can see the price and discount amount, but this is just the price of the online shop.It does not guarantee the price of career shops and electronics retailers in the city.

　Extremely, the price can be determined for each store, so the latest models may be "sold for 0 yen" from the release date (in reality there are the Ministry of Internal Affairs and Communications).

街中のケータイショップ　多くは「代理店」

　Another thing I want to remember as a mobile phone sales mechanism is an agency.Many carrier shops in the city and mobile phone sales corners in electronics retailers are operated by mobile phone sales agents, not directly managed by carriers.

　They buy and sell mobile phones from their carriers, and if they break the original price, they will not be able to make a profit.

　For this reason, both career shops and electronics retailers on the price cards listed at stores are the same price as the online shop price of major carriers, or higher.

The profit is "several thousand yen" for selling one mobile phone

　It is the profit when mobile phones are sold, but to be honest, it is quite low.

　It sells one car for several thousand yen.For example, even if you sell a high -end model that costs nearly 100,000 yen, the profits you actually get are quite small.

　In addition, there are bonuses such as "Is it sold under a new contract", "Is it sold by a new contract?", "Is it sold by changing the model?"By selling a certain number of units per month, incentives (sales incentives) may be generated, but you can still think that there is not much profit you can get when you sell one purely.

　What appears there is the price setting for each store.

　There are various ways to call, but the first thing is called "down payment", and there are many shops that sell by about 3,000 to 10,000 yen to the main unit price.

　The photo above shows the price of a docomo shop close to each other and an iPhone X for electronics retailers.

　The amount of "real burden" and "monthly support" in the frame is the same, but you can see that the "down payment" and "total payment" are different.

オプションに入ると本体代が安くなる？

　The price is set for each store, but in this way, "it may be higher than other stores" can be a chance to get a contract at another store.Therefore, the strategy taken by the agency to balance "discounts" and "shop profits" is "joining optional services and external content".

　Optional services are monthly services provided by carriers, such as NTT DOCOMO's "D Hits" and au "au Smart Pass".External content also refers to a monthly service provided by a company other than a carrier.

　When contracts such as optional services are obtained, the store will receive a contract reward.And by applying a part of them to the mobile phone price, the profits of the store can be increased while discounting.

　For customers, it will increase the burden because it will join the monthly service service, but many of the options have a free period such as "free for one month from joining", so for customers who purchase it.It looks like it doesn't seem to lose.

　It is good if you realize that the price information is different depending on the store, but there are also cases where you lose by deciding on the spot at the shop you went to.

　Even if you say "no down payment" or "the lowest in the region", it is not necessarily cheap because the optional service that requires subscription at the time of purchase is not paid or free period.。

　As I wrote so far, as it is a mechanism to purchase and contract from an agency, even if the same signboard is raised, the price varies depending on the agency that operates the store.

　If you want to buy a mobile phone a little cheaper, even if it is a little troublesome, "How much is the amount you pay at this time (the amount paid as a down payment)", "What kind of services to join at the time of contract, purchase?"You should check how much it will be.

Writer: Yoro

Former mobile phone shop clerk who experienced career shops, consumer electronics retailers, and over -the -counter stores.As a result of my favorite mobile phones, I have been selling for almost 10 years, but now I am working on the writer business.

Series: "Sushi" taught by a former veteran clerk

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