Kouki Kameda Planning ABEMATV's Bold Net Broadcasting Station is a weapon that beats terrestrial TV

"Who will see this project?"

At first, when I knew this project, I thought frankly, but when I thought about it, it changed to an interesting content.

On May 7, the Internet TV broadcasting station "AbemaTV" broadcasts "10 million if you win Kameda Kouki".This is a program where boxing former world champion Kouki Kameda and four amateur challengers selected for the general public confronted the boxing rules.As the name suggests, if the challenger wins Kameda, it is a plan to win 10 million yen as a prize.

The server down due to the flood of viewers, the number of accesses is over 13 million

At 18:00 on the same day, I was not interested in boxing at all, but I was worried about the whereabouts of the game, so I launched an AbemaTV app on the iPad.However, it is not connected.The server was down because the viewers were flooded.Later, when I checked the AbemaTV site, the number of access seemed to exceeded 13 million.

AbemaTV is a 24 -hour Internet TV broadcasting station on smartphones, tablets, and personal computers, which started jointly by CyberAgent and TV in April last year.In addition to news and original variety programs, there are various contents such as dramas, music, sports, fishing, pets, and animation.Users can be viewed for free because they operate with commercials of commercials that flow between programs like television.There is also a paid service (960 yen / month) that allows you to watch the missed programs later.

The audience rating of the TV is calculated by calculating the number of households, so it is not possible to compare it, but it seems that more than 13 million access is more than 10 % in TV audience rating.If you are bad, it may be nearly 20 %.Moreover, the number of accesses is not an estimate but a measured value.It has been recorded the highest number of views since the launch of AbemaTV.

Now that smartphones have exploded, mainly in the young generation, it must have been an event that knows the existence of AbemaTV, a television that does not rely on a television.Even so, why did you attract such an explosive interest?There are three points from the perspective of the broadcast writer.

From the point of view of the author who frequently thinks about projects for television, this project is full of risks.First of all, the plan is that former professional boxer Kameda is boxing against amateur opponents.