Large "first free" display of "regular purchase", there is a risk of illegal ... The Consumer Affairs Agency will publish the guidelines

Has completed

　The Consumer Affairs Agency's guidelines that summarize the content that the business operator should display has been revealed to prevent the display of consumer misunderstanding when applying for mail order.The indication that is difficult to understand that it is a regular purchase contract, such as "first free", has clearly stated that it may violate the Specified Commercial Transactions Law.The agency will publish on the 9th.

　The Internet advertises as "first free" or "trial", and is actually damaged by malicious mail -order sales that make a high -priced subscription contract.For this reason, a revised law was enacted last June, which obligates that it is regularly purchased on the final confirmation screen that applies for purchase.The Consumer Affairs Agency formulated guidelines in line with the enforcement on June 1 this year.

　The guidelines show that the characters such as "first free" are displayed on the final confirmation screen as a case that may violate the law, while the contents of the regular purchase contract are small.He pointed out that the display that is not clear that the application is completed, such as "sending" and "participating in the course" instead of "confirming the application" is a risk of violation.While emphasizing that "can be canceled at any time," he stated that even if the cancellation method is actually limited, there is a risk of misunderstanding.

　In the enforcement of the amendment law, if a consumer is misunderstood, a fine of 1 million yen or less will be imposed.If you have not displayed the required display or the false display, you will be imprisoned for 3 years or less or a fine of 3 million yen or less, and a fine of 100 million yen or less will be imposed on corporations.

　On the other hand, the guideline stated that if all necessary items were displayed on the final confirmation screen if the display was easy for consumers to understand.The link is displayed such as "Cancel and returned goods", and it is no problem if the contents such as cancellation are clearly displayed on the link.

　In addition to the Internet, these displays are also covered by mail order to apply for catalogs and flyers.