09/04/2022
homesmartjp
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mineo introduces a comfortable all-you-can-use plan except during the daytime on weekdays-How does "time limit" affect users rather than "capacity limit": Ishikawa Atsushi's smartphone industry newspaper

K-Opticom, which handles mineo, announced that it will start "My Soku" on March 7th, which costs 1.5 Mbps for 990 yen per month and allows unlimited use of data communication.

About this article

This article is a partial reprint from the e-mail magazine "Ishikawa Atsushi's Smartphone Industry Newspaper" that is distributed every Saturday. This article was delivered on February 26, 2021. Click here to apply for an e-mail newsletter subscription (550 yen per month including tax).

What's interesting is that you can use all-you-can-use data, but the speed drops to 32kbps only during the daytime on weekdays (12:00 to 13:00, including holidays).

In the first place, MVNOs provide communication services by renting bandwidth from carriers, but there is a weakness that the speed slows down during the lunch break on weekdays when user communication is inevitably concentrated.

You can borrow as much bandwidth as you want, but it is difficult to allow enough traffic during the lunch break to provide cheap communication services. Even if you provide a reasonable communication speed during the daytime, the traffic will be squishy at other times, and it will not be very efficient operation.

IIJ and others provide surveillance cameras and IoT lines for corporations, and are realizing efficient network operation by sending such traffic during times other than daytime.

As a minio, existing users should be able to switch to My Soku, which will lead to efficient network operation.

mineoが平日昼間以外は快適な使い放題プランを投入――「容量制限」より「時間制限」はユーザーにどう響くか：石川温のスマホ業界新聞

In fact, mineo offers a service that allows packets to be handed over to people during the daytime, but it is said that about 50,000 users are using it all the time.

Of course, there are a certain number of users who say "I don't use it in the daytime", so it seems that there is a certain market size for my hometown.

If mineo is good and can lead to the acquisition of users, there is a good possibility that other MVNOs will follow suit.

There is no doubt that it is a pretty attractive design for MVNOs in terms of avoiding daytime traffic.

Personally, I'm hoping that it will be easier for users to understand that it is based on the time axis of My Soku, "Unlimited use for 23 hours other than weekday daytime."

It is difficult to understand how much it can be used even if it is said that the capacity is 1GB or 3GB. In that case, it is better to divide by time to match the skin sensation of life.

I would like some MVNO to make something like "SIM that can use data communication for only one hour a day".

A 5-year-old kid is in trouble because he just wants to watch YouTube on his iPad. I have set the usage time in "Screen time", but I am immediately asked to "Extend the time".

If the SIM only allows data to flow for one hour a day, I feel that children will give up obediently.

I think there are many parents who decide how long to use the iPad for their children. If some MVNO provides a SIM that can set the time for such a family, it will be surprisingly popular.