A bird's-eye view of "TV" in the spring and summer of 2021

"Distribution" boosts the TV market in 2021

Last year was the first year of Korona-ka, and the TV market was particularly strong from spring to early summer, partly because of the fixed amount of benefits.

As for 2021, there are no particular factors that will change the situation. The impact of the global shortage of semiconductors has also appeared on TV, and although product launches have been delayed, it is not the case as it was last year.

Originally it was the Olympics ... There may have been something like that last year, but in this situation of this year when the holding itself is doubtful, people who say "I'm about to buy a TV" But that's not the case.

So, it seems that 2021 will be the time when sales will proceed without any special factors (there is no booster).

Under such circumstances, video distribution is still the driving force behind replacement by purchase. This hasn't changed last year. It has become commonplace to use video distribution, and the core of this is the TV, and the point is that "easy and beautiful video distribution can be seen" when replacing a TV.

Most products, from high-end to price-focused brands, have a "direct button to distribution services," and the combination itself is one of the differentiating points. The location is also quite different, such as whether it is above or below the remote control.

The latest TV remote control is this !! Netflix, Amapura, ABEMA button dominates

As an aside, I've read the commentary that "this kind of button was started by Netflix." But that's a mistake. It has existed before Netflix launched its service for television, and its history is surprisingly old.