Does HomePod have a weak sense of presence in the smart speaker market?

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Amazon, created by the market, maintains a strong position.

Consumer Intelligence Research Partners (CIRP) の最新の市場報告書によれば、米国内のスマートスピーカーの3分の2はAmazon製のものであるとのことです。Googleは市場シェアの約4分の1を獲得しており、わずかな残りをAppleとFacebookを占めています。 「スマートスピーカーのインストール台数は、COVID-19の流行時に大きく伸び、この1年間で2,500万台以上が加わりました」と、CIRPのパートナーで共同創業者のジョシュ・ラウィッツ氏はコメントししています。 「Amazonは、約7年前に最初のEchoを発売したときに、市場を創造しました」

Unable to compete against the HomePod of low-cost equipment

"two years later, Google gained a sizeable market share, but soon stalled because of Amazon's 40% sense of presence." A few months later, Apple released its first smart speaker, but for competitors' products, including low-cost entry-level devices Confrontation with a premium model failed to achieve a meaningful advance, "CIRP said. In June 2021, US households had 126 million smart speakers, 69 per cent of which were made by Amazon.

A family has multiple smart speakers

CIRP also surveyed the number of households with multiple smart speakers. "everyone in the industry is trying to sell more smart speakers to more families," commented Mike Levin, a partner and co-founder of CIRP. Once the smart speaker platform is introduced to the home, brand switching will become very difficult, Levin said. Amazon, in particular, has become a pioneer in multiple devices, and we have found that more than 20 million American households have installed more than one Echo device. Research shows that the number of American households with multiple Google devices is about 8 million, compared with only 2 million with multiple Apple smart speakers. CIRP's survey did not distinguish between Apple's first-generation HomePod and HomePod mini. The survey is based on a survey of 500 owners of smart speakers in the United States (as of June 30, 2021) with one or more devices. Source:AppleInsider (Lexi)

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