The search function of "Google quality" in the retail industry-Google Cloud announces "Retail Search"

　Google announced on July 27, US time, a new tool, "Google Cloud Retail Search," which supports retailers to improve the product search function with the entire company's e -commerce platform.According to Google Cloud, Retail Search will provide retailers a "Google quality" search function that can be customized according to its own business needs.

　The year has been a year that affects the success of retailers.In response to Corona's evil, it was necessary to strengthen digital functions.Retailers also have to compete with the major Digital Society Amazon.There is also a survey that Amazon's share has reached about 40 % in 2020 in US e -commerce.

　In such a situation, Google states that the "abandoned search" is a serious issue for retailers.According to a survey conducted by The Harris Poll, a "abandonment of search" has lost $ 300 billion (approximately 33 trillion yen) per year.Consumers will move to another place if they do not find what they are looking for.

　The aim of Retail Search is to deal with such issues based on Google's intentions and deep understanding of context.This service supports customers' intentions and mapping to the inventory of products based on long -standing experience in Google's search, so that the purchase will be converted on a retailer's website or mobile app.Retailers can use this tool to build useful search experiences such as related promotions as a result of auto -complete and personalization.Machine learning -based search results improve accuracy each time a query is executed.

　Google Cloud Group Product Manager Srikanth Belwadi states in a statement that "providing high -quality search results is an issue for the entire industry.""The conventional search platform is a keyword -based, but with Google's Query intentional understanding and product knowledge graphs, retailers can dramatically improve their customer's experience in learning -based search. Repailer Search is.By supporting what customers are looking for, it increases conversion rates and consumer happiness. "

　MACY'S has already implemented a trial operation and uses Retail Search.According to the company, click -through rates and sales per visitor (RPV) have improved.According to Macy's product management and search director Jilberto Soto, "understanding customer needs and being able to present results in seamlessly is important in providing fun shopping experiences."Says.

　Retail Search is a full -managed service that is part of Google's "retail product search solution".The solution is a suite that supports retailers to enhance commerce functions and provide personalized customer experiences.

　Since Google Cloud's CEO (CEO) THOMAS KURIAN took office about two years ago, Google Cloud has emphasized sales approaches by industry.Retails are one of the six industries that are positioned as the key to growth.

This article edited by Asahi Interactive for an article from overseas RED VENTURES for Japan.