IDC and data ecosystem business operators have announced that the demand for data -use utilization for optimizing customer engagement is still high

IDC JAPAN Co., Ltd. has published surveys on initiatives in domestic vendors and companies in the "data ecosystem" market.

In IDC, companies in all industries combine your first party (1st party) data with external second party (2nd party: organization in collaboration) / third party (3rd party: external organizations other than collaboration) dataThe group of players that formed to create a new business model / revenue model is defined as a "data ecosystem."

According to the survey, among various players involved in data ecosystems, we investigated vendors and companies in focus with vendors and companies related to "data trading / sharing infrastructure", "Data as a Service", "information bank", and "data distribution promotion activities".gone.First, according to the web survey that IDC implemented in April 2021, a web survey for companies that promote data interests for the purpose of DX, looking at the tendency of the total respondents, 2nd/3rd party data is purchased or obtained for a fee.The proportion of "external data utilization" has reached more than 30 % of the total respondents.In addition, it has been found that the proportion of "internal data external sales", which sells 1st party data for a fee or provided free of charge, has about 20 % of the total.

When viewed by industrial field, it was found that there were relatively many preceding cases of external sales of internal data in information / communication (32 %).In the government / public, medical / welfare, and education, IDCs have seen (38 %) that external sales of internal data are spreading free of charge, mainly open data.It turned out that the most aggressive use of external data is general services (43 % for both paid and free).

In this way, in companies that promote data utilization for the purpose of DX, the use of external data and external sales of internal data are no longer unusual.In the future, the IDC looks that these initiatives will expand further as domestic companies' DX mature.

It has been revealed that there are three trends shown below for domestic vendors and corporate trends related to data ecosystem.

First, it was clear that the demand for utilization of data for customer engagement optimization is still high.Internet advertising / CRM -based business operators for the "Cookieless era", data as a Service businesses for major companies, and support for corporate information banking businesses are expanding.In addition, interest in the utilization of alternative data is increasing in Japan.

Second, the continuation of the expansion of the new colon virus infection (COVID-19) has been influenced by human resources / skills, healthcare, regional revitalization / regional business, industrial operations, social infrastructure / public serviceExpectations for data distribution specialized in specific domains are increasing.

Third, "data pipeline (data collection, protection, quality control, integration, preparation, learning, analysis, use, technologies that support it, and the general term for organizations and people involved in each process).For maintenance, one -stop provision of in -house pipeline -related solutions, technical development / rules for realizing cross -industry cross -industry pipelines, expansion of data distribution -related work resources, data distribution in private space limited to ourselves / partners,Attention has been focused on the penetration of Privacy Tech.

Yuta Torisu, a senior market analyst of IDC Japan Communications, said, "Due to the impact of the expansion of COVID-19, the FinTech area, HR tech, sales stick, REG (Regulation) tech, Health tech, etc.The demand for external data utilization is increased. Vendors related to data ecosystem are not limited to the financial industry, but it is essential to propose DX solutions that are conscious of "alternative data utilization" in all industries.

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