Metro engine, which determines the price of hotel rooms from big data, is the best award -IBM BlueHub inbound open innovation program

On May 19, IBM BLUEHUB has held a results presentation (DEMODAY) of the Open Innovation Program Travel, a collaborative study program for a company planned and operated by the IBM BlueHub.

A plan to devise services for inbound travelers in multiple companies. As a general company, NTT DOCOMO, Zenrin, Zenrin Datecom, SoftBank four companies, as a startup, AndeCo, Clie Japan, Fesbase, My Base, My Base, My Base.Eight companies, Metro engines, Richtable, and Rearista, participated.The following eight teams were on stage.

In late February, these mixed corporate teams held a kick -off meeting and held six workshops through a three -month planning phase.After DeModay today, we will start initiatives for specific commercialization.As for the information disclosure, I participated as a judge for this event.

As a result of the final judging, the most supported services from the judges were the metro engines devised with NTT DOCOMO, Zenrin, Softbank, and IBM for hotel room unit prices tools.In addition, the BRIDGE Award was provided for the BRIDGE award as the Bridge as a prize.

Here are the seven services that conducted presentations.

Inbound specialized for China ChatBot (Fesbase, Clie Japan)

When I planned an overseas trip, I used Tripadvisor and Yelp to examine it, but I don't know if my child can enter.A similar situation is expected to occur in the expected inbound demand.Many Chinese tourists come for Japanese food.How do I make a reservation at that time?"YOYAKU" solves that issue with ChatBot and AI.

Select the restaurant you want to make a reservation from the category to enter the desired location and contents.Voice input is supported so that foreign tourists can easily use it, and Watson displays recommendation information.

Fesbase has already provided concierge services by humans as an existing business, so it has a large amount of teacher's data and provides accurate recommendation information.The response is done by the bot, but if it is impossible depending on the content of the question, the AI can automatically sort and select a concierge by humans.We are negotiating with Chinese media and are considering acquisition of users before Japan.

We are also considering a business offer to a restaurant and a platform for businesses such as restaurant search services when the number of users is increasing in the future.

Marketing for restaurants / product development support tools "Quippy for Restaurants" (Ritch Table)

Quippy provides restaurants search on Instagram.Provides a discovery experience (unexpected discovery) from search.When the user launches the app, the information that links the location information of the restaurant from Instagram and the location information of the restaurant will be displayed.This browsing content will be learned on the service side and will record another restaurant information based on this information.

In the service for restaurants, related information posted in English on SNS and review sites is displayed with negative positive.If you have a negative evaluation of specific dishes, you will be examined an Instagram material at another store.The search service is free, and the service to be introduced in the restaurant is planned to be a monthly model.

Sake Brewery Tourism and Personal Sake Sommelier "SAKEVEL" (My Bace)

When I asked 100 foreign visitors to Japan at Narita Airport, there were 88 people who wanted to drink sake.On the other hand, information such as sake brewery is not well known.In addition, more than 99%of sake breweries cannot respond even if foreigners come suddenly due to small and medium -sized family management, and 60%of foreign visitors to Japan are in the metropolitan area.SakeVel's idea is to make effective use of tourism resources sleeping in small sake breweries in such areas and use them for regional promotion.

For alcohol, the label is recognized and the information is provided in multilinguals.In addition, the past post information on social information also proposes personalized sake for tourists.Since the sake brewing manufacturer cannot attract customers, we plan and provide a sake brewery tour similar to the winery tour on the My base.Services will be offered from October.

AR navigation service "Snapgo" (Pretia)

Snapgo is a service that can take your position from your smartphone image to your destination without GPS.This task solves this issue because there are a certain number of foreign visitors to Japan who are lost in multilingual display.

The facility photo image is provided by a business operator, creating an algorithm from it, and making it possible to identify the location from photos taken by users by machine learning.As a result, you can go to the destination simply by taking pictures for terminals where GPS is not attached or language problematic.

It seems that the development of an algorithm requires about 40 points of 360 degrees in one place, and it has not been verified as one building.It is said that the input of the destination is assumed to be searched for image search and text in text.

The festival information app "Miccossy" (Andeco)

Fest information provision service for foreign visitors to Japan.It is difficult for users to obtain real -time festival information even if they look at guidebooks.Searching for Matsuri on YouTube from overseas is the same level as Mt. Fuji.It is also expected that there are 310,000 festivals in Japan (this information includes some that are not data).

If you use the Micossy app, it will display the festival information in the surrounding area and provide information and how to participate in multilinguals.Business models are sold by happi coat purchased when participating in the festival.In the early days, we start with 100 information acquisition.

Travel to Japan's worries solution video distribution service "1minute JAPAN" (Rareista)

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1Minute JAPAN is a service assuming for individual travel among foreign tourists visiting Japan.Before traveling, you want local SIMs and WiFi information, and during your trip you will have traffic, tickets, restaurants, etc.The information of these issues is used by Watson to analyze emotional analysis to classify what kind of countries in the country have.The solution is provided as a distributed video content.

For example, the challenges extracted in this way are summarized as "American travelers do not know how to eat conveyor belt sushi", so this guide content is created.Starting test marketing in April, the number of followers on the Facebook page is about 5,000.

Room unit price setting tool (metro engine) for hotels

A tool that allows hotels and inns to optimize profits.The target is 35,000 facilities in Japan and 1.2 million rooms.Many rooms were set in personal know -how.Some chains use tools, but they are set by judging past achievements and competitors' room prices.However, it is expected that the supply and demand balance will be lost due to private lodging and the like will not work.

Therefore, the metro engine predicts the reservation behavior of the guest.Data analysis is implemented based on budget, reviews, private lodging information, and room photo data, and set a room unit price.This time, we have visualized human behavior based on mobile behavior data of NTT DOCOMO, Zenrin, and Softbank, which is also added.

Based on the big data analysis obtained in this way, it will present the specific tei how to make the unit price of the room.It was announced on the 25th of last month and is being verified at 50 facilities.If you can connect with the individual systems of hotels and inns, you can verify that the unit price setting was appropriate.

Open innovation programs and future issues with Watson

Following the previous car (auto motivation) and health (healthcare), it was the second open innovation initiative.Prevent, which was the highest rating last time, announced a solution to prevent lifestyle -related diseases in cooperation with insurance companies as a startup from Nagoya University School of Medicine.

Develop an online consultation service based on his own research results that continuing his daily questions, such as high blood pressure, diabetes, and cerebrovascular diseases, can reduce the recurrence rate to less than 3%.Was aimed to improve efficiency by incorporating Watson.

Companies that participated in this inbound theme have also challenged new value creation by combining their own services, technology, and corporate resources.

The highly evaluated metro engine has an image that not only determines the room unit price by effectively analyzing the big data of hotels and this cooperative company, but also incorporates detailed predictions and concrete proposals.It is clear, and it is an impression that he has already received an inquiry of 50 companies.

However, while the above two companies have announced easy -to -understand results in the program, for other services (including the previous project), the technologies and services of the startup itself are small, and companies with resources.The position of the side and the merit of collaboration are unclear, and the impression of rough cutting is still strong.

Also, in the IBM program, there is a next -generation infrastructure analysis engine called Watson, so I saw some projects that seemed to be "impossible" to manage to match the ideas here.It is a pattern where the so -called means and purpose are reversed.

It is beautiful to write a company with resources and the startup cooperation that aims to change the game at once with technology.However, if this "collaboration" is the purpose, the differences in speculation and culture, the ego of the program hosting the program will act strange, and it seems that the resulting results will not be created.

Where are the tasks to be solved, do you need technology, and what kind of companies you gather?Now that it is "open innovation fashion", I guess these basic preparations will be more important.

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