Introducing a next-generation organic EL panel model! LG's new TV product 18 models that you can enjoy online videos and games with high image quality and high sound quality

LG Electronics Japan will hold a “2021 TV new product online presentation” on May 17th. We have announced 10 models of organic EL TV 3 series and 18 models of LCD TV 6 series, which will be models in the summer of 2021.

LG has topped the market share for organic EL TVs for eight consecutive years. We entered the Japanese TV market in 2010 and have been developing various products such as smart TVs, 4K compatible organic EL TVs, and 8K compatible organic EL TVs for the first time in Japan.

At the press conference, LG Electronics Japan's Yuka Usami said, "LG has always taken on new challenges and innovations to meet the needs of our customers, and has been the first to provide cutting-edge technology to the Japanese market. Approximately 21% more time is spent watching TV at home before and after the new corona epidemic.The needs for TV image quality and sound quality are also increasing, and more people are choosing organic EL TVs than LCD TVs.In Japan, 70 With a 200 percent increase in the number of people buying TVs that are larger than an inch, the demand for larger TVs is accelerating more than ever. In order to provide the value of the future, we have prepared a TV that will become a new standard suitable for the new era with a new concept of ``Create a TV for the new era.''

This organic EL TV adopts the next-generation organic EL panel "LG OLED evo" that uses new light-emitting materials. Reproducibility and brightness are improved, and beautiful and realistic images are realized with delicate, rich and detailed color expression. The video engine is equipped with the 4th generation AI-compatible video engine "α9 Gen4 AI Processor 4K" that integrates artificial intelligence that has learned millions of video sources, and the highest level of terrestrial broadcasting and Internet video according to the content. Expressing the image of Automatically recognizes the genre (cinema, sports, animation, standard) and scene (night view, cityscape, nature, standard) of the video you are watching, and automatically applies the settings that match the scene. As for sound, AI analyzes the genre of the video and converts it into virtual 5.1.2ch sound with "AI Sound Pro". It analyzes the genre of the video and classifies it into 5 types: drama, sports, movie, news, and music, and adjusts the sound according to each to express realistic sound.

"Since the AI ​​optimizes the image quality and sound quality according to the genre and scene of the content you want to watch, you can easily enjoy clearer image quality and richer sound than ever before by leaving it to the engine installed in the TV. "Mr. Hiroshi Nakazawa of LG Electronics Japan's marketing team.

In addition, the organic EL TV is equipped with a blue light reduction filter that reduces the amount of blue light emitted, which is said to be one of the causes of eye strain, compared to conventional products, and has been certified as an "eye-friendly TV." It is said that it can reduce the strain on the eyes due to blue light even when viewing for a long time.

Ms. Yuka Usami, Head of Marketing, LG Electronics Japan. "In 2020, people's lives have changed dramatically due to the threat of the new coronavirus. As a result, more people want to make their time at home more enjoyable and fulfilling, and TV is more useful than ever as a gateway to entertainment. It became

The new model is also characterized by four evolutions of VOD, Internet functions, movies, games, and interior features. According to a survey conducted by LG in March of this year (targeting people who purchased a TV for 100,000 yen or more within the past year), 70% of people purchased a TV for the purpose of watching movies on VOD as the reason for purchasing a TV. There is an intention, 60% of people watch online videos such as Youtube, and about 30% of people play games. "Television is not only used for watching terrestrial broadcasting, but is now used mainly for watching online videos, watching movies on VOD, and playing games," says Nakazawa.

First of all, for VOD and Internet functions, the UI screen has been renewed by adopting "Magic Remote Control" that can operate the cursor and scroll by shaking up and down and left and right, and WebOS 6.0. Equipped with an "auto-leveling volume" function that prevents the volume from changing depending on the app you use and maintains a consistent sound level when watching any app or channel. It supports various Internet video applications and 4K video.

Mr. Hiroshi Nakazawa of LG Electronics Japan/Marketing team. "When you try to watch online videos on your TV, don't you get frustrated when you press the buttons on the remote control and the app doesn't start smoothly, or when it takes a long time to search for content? LG 's "Magic Remote Control" can be operated intuitively like a computer mouse. The time it takes for an online video to start up and play is now about half the speed it used to be."

When watching movies, "Dolby Vision IQ" automatically optimizes the "Dolby Vision" image according to the brightness of the room in both bright and dark rooms, achieving the highest image quality. With the "FILMMAKER MODE" function for movie fans, you can watch the video as intended by the creator of the movie or documentary program by turning off the complement of the number of frames on the screen. The audio adopts stereophonic technology "Dolby Atoms". The sound moves freely in all directions, including upward, in harmony with the image, making it possible to accurately localize and move individual sounds in a three-dimensional space without being limited by the number of speakers. "Have you ever felt that the entire screen is dark and difficult to see when you are watching a night scene in a dark room, or that the sound on your TV at home lacks a three-dimensional effect and is unsatisfactory? LG TVs are stress-free You can experience realistic images and sound just like you would in a movie theater from the comfort of your own home,” says Nakazawa.

Furthermore, for those who are particular about the sound of movies, the sound bar "QPW5", which provides powerful sound while being designed to fit in with interiors, is scheduled to be released this summer. This is a sound tuning supervised by MERIDIAN, and although it is about one-third the size of the conventional product, it has speakers facing forward, sideways, and upwards to realize realistic 3D stereophonic audio.

The game also supports various latest functions. It supports 8K/60Hz and 4K/120Hz, and the corresponding speed is 1Ms. Supports HDMI 2.1 "eARC", "VRR (variable refresh rate)", "ALLM (automatic low delay mode)" ("OLED G1", "OLED C1", "ONED99", "ONED90", "NANO90" , "NANO85" supports "eARC", "VRR", and "ALLM", and "OLED A1" supports "eARC" and "ALLM"). You can make the most of the functions of the latest game consoles and gaming computers such as "PS5" and "Xbox Series X / S". It also supports "NVIDIA G-SYNC Compatible" that synchronizes the refresh rate of the PC and the TV to suppress the gap and jerking that occurs in the game image. In addition, it is also compliant with HGiG, an organization that promotes HDR games, so you can enjoy HDR by suppressing blown-out highlights and blocked-up shadows that occur on the screen while playing games. By using the original "Game Optimizer" function, you can freely select the image quality mode by adjusting the stabilizer according to your playing environment and game genre. Game genre setting is also available. FPS enhances the contrast between light and dark to make it easier to see hidden enemies, RPG enhances character graphics to create a three-dimensional effect, RTS selects and brightens the displayed characters and minimap, and standard is an image. It optimizes the image with various effects such as turning off the processing function to reduce the delay of the game. "Will the TV not be able to respond to the speed of the game and leave an afterimage, the image will be shaky or jerky, and depending on the scene, the colors will be washed out or blown out? Don't you ever feel stressed when things suddenly change, getting bigger or smaller?　A big feature of the new product is that there are up to four HDMI 2.1 compatible terminals.Enjoy the full specs of the game console. You can enjoy high-speed games with powerful high image quality without stress.” (Mr. Nakazawa)

In addition, the "OLED G1" series adopts a "gallery design" that can be installed in close contact with the wall. The wall-mounting bracket fits inside the TV, so there are no gaps between the TV and the wall, so it can be installed in close contact with the wall even in rooms where the viewing distance is a concern.

The "Gallery Design" allows it to be installed perfectly against the wall, so there is little pressure even on a large screen. A self-standing stand "Gallery Stand" that can be installed stylishly even in places without a wall is also sold separately (open price / around 44,000 yen). “LG’s TVs are thin enough to match the living environment in Japan, and we aimed for a design that blends in smoothly. I think that some people may find it difficult to see if they install a large TV in a small room because they are worried about the viewing distance. However, in reality, the higher the image quality, the shorter the appropriate viewing distance, so even if the size is large, you can enjoy powerful images without any problems.” (Mr. Nakazawa)

By the way, according to the materials, the proper viewing distance image is about 1.2 meters for a 65-inch 4K TV and about 1.2 meters for an 88-inch 8K TV. For those who don't know what size TV is best for their room size, LG also has a simulation app that allows you to imagine the size of a TV by placing it on an AR screen.

I was fascinated by the high versatility of this lineup, although it is a large-screen TV, where you can enjoy high image quality and high sound quality not only for terrestrial broadcasting but also for Internet videos and games. A big point is that it is compatible with new-generation game consoles and high-spec gaming PCs that are particularly concerned about delays and color expression. Recommended for those who want to enjoy high-spec home entertainment.

Organic EL TV (all prices are open / notation is the expected actual price)

"OLED G1" series

Next generation with improved color reproducibility and brightness A 4K model equipped with an organic EL panel "LG OLED evo" and a video engine "α9 Gen4 AI Processor 4K". Adopted "Gallery Design" with high interior quality. The size is 65 inches (around 480,000 yen) and 55 inches (around 350,000 yen). Released in late May. The photo is "OLED 65G1PJA".

"OLED C1" series

Equipped with 4K "OLED" panel and video engine "α9 Gen4 AI Processor 4K". It features a wide range of sizes from 83 inches to 48 inches, making it ideal for games. The speaker adopts a "dimple speaker" and delivers clear high-quality sound to the front from a slim housing. The sizes are 83 inches (around 1.1 million yen), 77 inches (around 660,000 yen), 65 inches (around 430,000 yen), 55 inches (around 290,000 yen), and 48 inches (around 250,000 yen). Released in late May (only 83 inch released in mid-June). The photo is "OLED 83C1PJA"

"OLED A1" series

A standard model that uses a 4K "OLED" panel and video engine "α7 Gen4 AI Processor 4K". The sizes are 77 inches (around 620,000 yen), 55 inches (around 250,000 yen), and 48 inches (around 220,000 yen). Released in early July (only 55 inch released in mid-June). The photo is "OLED 77A1PJA".

Liquid crystal television (all prices are open / notation is the expected actual price)

"LG QNED MiniLED" is a new category of liquid crystal panel that combines MiniLED backlight and quantum dot nanocell color technology. The brightness and contrast have been improved compared to conventional 4K LCD TVs by performing accurate backlight control using proprietary dimming technology. 32 times the number of LEDs, 2 times the brightness, and 16 times the area drive. Brighter, deeper blacks are reproduced, and the ability to express vivid colors has increased.

The "LG NanoCell" is a model equipped with a "NanoCell Display," which is an ultra-precise layer of ultra-small particles of 1 nm. Color reproducibility has been enhanced by improving the purity and density of red and green colors, enabling clear and vivid expression.

"QNED99" series

Equipped with 8K / "LG QNED MiniLED" panel and video engine "α9 Gen4 AI Processor 8K". The size is 86 inches (around 1.21 million yen). Released in August. The photo is "86QNED99JPA"

"QNED90" series

Equipped with 4K / "LG QNED MiniLED" panel and "α7 Gen4 AI Processor 4K". The sizes are 86 inches (around 720,000 yen), 75 inches (around 550,000 yen), and 65 inches (around 440,000 yen). The 86-inch will be released in August, the 75-inch will be released in mid-June, and the 65-inch will be released in September. The photo is "86QNED90JPA"

"NANO90" series

Equipped with 4K/"LG NanoCell" panel and video engine "α7 Gen4 AI Processor 4K". It features a wide range of sizes. The sizes are 86 inches (around 500,000 yen), 75 inches (around 350,000 yen), 65 inches (around 270,000 yen), and 55 inches (around 210,000 yen). Released in late May. The photo is "86NANO90JPA"

"NANO85" series

Equipped with 4K/"LG NanoCell" panel and image engine "α7 Gen4 AI Processor 4K". 50 inches (around 170,000 yen). Released in late May. The photo is "50NANO85JPA"

"NANO76" series 4K / "LG NanoCell" panel and "Quad Core Processor 4K" are installed to easily enjoy high image quality. Surround adopts "Ultra Surround". 75 inch (around 260,000 yen), 65 inch (around 190,000 yen), 55 inch (around 160,000 yen), 50 inch (around 140,000 yen), 43 inch (around 130,000 yen). Released in late May. The 65-inch will be released in mid-June, and the 55-inch will be released in early July. The photo is "75NANO76JPA".

"UP8000" series

4K / Entry model equipped with "LG UHD TV" panel and "Quad Core Processor 4K", and adopting "Ultra Surround" for surround sound. The sizes released this time are 65 inches (around 180,000 yen), 55 inches (around 150,000 yen), 50 inches (around 140,000 yen), and 43 inches (around 110,000 yen). Released in late May. The photo is "65UP8000PJB".

Interview / Text / Ryuji Kumura