07/05/2022
homesmartjp
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"Seamless World" -Motherhouse announces new bag "Sou" born from a single paper pattern

"Sou 2 Way Tote (Greenish Blue)" announced as the 2022 Spring / Summer collection

"Sou 2 Way Hand (greenish blue, beige, black from the left)"

Often a pattern for a bag made by combining multiple parts, Sou is made from a single piece of seamless paper. The origin of Sou's creation was "I think it's better to relax now than to focus", "I want to be very free inside in a world full of restrictions outside." It was the philosophy of designer Yamaguchi, who wanted to express the idea of "the world where everything is connected" in this era. With a childish mind, I came up with a new process and expression of manufacturing by repeating the process of freely unfolding and folding large pieces of paper.

Eriko Yamaguchi, the chief designer who creates his Sou from a single seamless pattern

With this method of making, it is possible to produce three-dimensional softness, and a unique design bag has been created that creates beautiful shadows before and after the gusset. To commemorate the release of Sou, designer Yamaguchi has released a special interview that tells the development story and the thoughts put into the bag. Please watch it.

『つなぎ目のない世界』～マザーハウスが、1枚の型紙から生まれた新作バッグ ”Sou” を発表

"Sou 2 Way Tote" has a capacity to store a 13-inch PC, but has a shape that spreads from the front to the back to create a neat appearance. The exquisite difference created before and after makes the bag, which tends to look big, look smart, and the design is finished so that even small women can easily hold it. The light impression created by soft leather matches off-style. It can be used both on and off, and is close to the daily life of the person who owns it.

Tote that is perfect for working style

Perfect for holidays, the "Sou 2 Way Hand" has a minimal size, yet it can easily store a long wallet. The fluffy, rounded and cuteness is combined with the elegance of leather, which has a fine and sophisticated texture, to create an exquisitely balanced bag that is neither too sweet nor too stiff. By using the included shoulder strap, you can enjoy styling that matches the outfit of the day.

Hand that has both cuteness and high quality

[Product Information] Name: Sou 2 Way Hand / Sou 2 Way Tote Price: (Hand) 33,000 yen / (Tote) 39,600 yen (tax included) Material: (Exterior) Cowhide / (Interior) Cowhide, Cotton Weight: (Hand) Approx. 415g / (Tote) Approx. 860g Size: (Hand) 14 × 20 × 10cm / (Tote) 25 × 34 × 13cm (Height x Width x Machi) Color development: 3 colors (Greenish Blue / Beige / Black) Special page : Https://www.motherhouse.co.jp/event-campaign/sou/ [About Motherhouse] With the idea of "creating a world-class brand from developing countries", the possibility of "developing countries" is " We deliver to customers all over the world through "manufacturing". Since its establishment in 2006, we have continued manufacturing in 6 countries including Bangladesh, Nepal, Indonesia, Sri Lanka, India and Myanmar, making the best use of each material and culture. As of February 2022, we have 36 stores in Japan, 4 stores in Taiwan, 1 store in Hong Kong, and 1 store in Singapore. [About Eriko Yamaguchi, Representative Director and Chief Designer] Born in Saitama Prefecture in 1981. She graduated from the Faculty of Policy Management at Keio University. After an internship at an international organization in Washington, she studied abroad at the BRAC Graduate School of Development, Bangladesh. Two years later, she returned to Japan and she established Motherhouse Co., Ltd. with the mission of "creating a world-class brand from developing countries." She is involved in both management and design. She was elected Young Global Leaders (YGL) 2008. She won the Harvard Business School "Club of Japan Entrepreneur of the Year 2012". She was selected for WWD Japan "NEXT LEADERS 2020". She has appeared on MBS "Jonetsu Tairiku" (2008), TV Tokyo "Cambria Palace" (2017/2020), NHK "NHK Special" (2020), etc.

Representative and designer Yamaguchi and craftsmen from 6 countries

[Company Profile] Company Name Motherhouse Co., Ltd. Location 2-27-3 Taito, Taito-ku, Tokyo Established NSK Building 2F March 9, 2006 Capital 27,950,000 yen Business description Planning, production and production of apparel products and miscellaneous goods in developing countries Quality guidance, sales representative of the product in developed countries Eriko Yamaguchi official website http://www.mother-house.jp/ * The following is special information only for media personnel. Please refrain from disclosing information on personal SNS etc.

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