What is Apple's autopilot development project Titan?

CNBC reported that not long ago, Apple CEO Tim Cook (Tim Cook) hinted at plans to develop self-driving cars.

Cook CEO: "I want to integrate hardware and software services."

"in my opinion, self-discipline is the core technology," he said in a podcast interview. From a step away, cars have the elements of robots in all aspects. "autonomous cars are robots. There are many things that can be done using autonomous technology. We are talking about what Apple will do. "

"We have studied a lot of things in the company," he said. Many people don't watch the sunrise, but they don't say they don't watch the sunrise either. "

Cook did not answer the question: is Apple developing the car itself, or is it developing technology for cars?

But "We want to have important technologies around products in our company," and "We want to integrate hardware, software and services and explore their intersection. Because I believe there will be incredible power there. "he added.

Progress of the recall project for technicians transferred to Tesla

It is reported that Apple began the development of self-driving called the Titan Project in 2014. It is reported that the project once invested a large number of personnel and costs to technology development, but then there were twists and turns. It is reported that the plan has been scaled back in 18 years, with a focus on autopilot software development.

But it was later reported that he recalled Doug Field, a former Apple hardware engineer who moved to US electric vehicle giant Tesla as a senior vice president of engineering for 18 years. Mr. Field is considered to be in charge of the Titan project. It is reported that since then, the project has made progress and achieved the goal of producing an EV marketing model.

Apple hired John Gyanandria in 18 years, and he worked at Google for eight years as head of AI and search. In December of the same year, he joined the senior management team as Senior Vice President, head of Strategy, AI.

Michael Schwekash, a former vice president of engineering for Tesla, also hired him in March 1919, CNBC reported. It is reported that Schwekash is currently the engineering director of Apple's special project team.

Apple then accelerated its acquisition of AI. For example, Drive.ai, a Silicon Valley self-driving developer, was acquired in June 1919. The company was founded by a team of scientists at Stanford University's AI Institute to develop systems for self-driving and communication with other car drivers and pedestrians.

It is reported that such corporate acquisitions have made great progress in Apple's self-driving business. It is reported that the company bought an AI technology company called Xnor for 200 million US dollars (22 billion yen) in January 20. Aix Noah is a company independent of AI Institute founded by Paul Allen, co-founder and late capitalist of Microsoft. The technology he developed is not to use AI as a data center for cloud services, but to run on smartphones, smart home devices, security cameras, car devices and other terminals. The technology, also known as edge AI, is also expected to be used in the field of self-driving.

Negotiate with Japanese car giants?

There were various reports in February around Apple brand EV, also known as "Apple Car". Negotiations to entrust South Korea and Hyundai car maker Kia South Korea are reaching agreement, CNBC reported on Feb. 3. According to the Wall Street Journal on Feb. 5, Kia is looking for Apple's partner in EV production. Sources say that Kia's finished car plant in Georgia has also been in production for 24 years and is likely to produce up to 100000 vehicles in the first year.

However, Hyundai has commented since February 8, denying the reports. Hyundai Zihe Kia, in a regulatory filing, explained: "although a number of companies have received requests for cooperation in the joint development of self-driving EV, it is still in the early stages and nothing has been decided." On this basis, he denied: "We have not negotiated with Apple to develop a self-driving car."

The Wall Street Journal reported on February 9: "negotiations with Hyundai seem to have broken down, but Apple will not rely on one company." Apple has also held talks with several Japanese automakers, "the report said."

[related report] there are also many options for Apple, EV and Japanese auto giants such as Nissan to negotiate or break down negotiations with South Korea's Hyundai.-Yahoo! News individual 2021-03-13