What were the most popular smart speakers, the sound quality, and the functions that were more important?[MMD research]

The MMD Research Institute has published a survey on the "Smart Speaker" (Sumaspi).555 men and women between the ages of 20 and 69 who own a smartphone answered.　

The ownership of the Sumaspi exceeds 20 %, Amazon Echo in the product

First of all, when asked about "having a smart speaker/having it," it was 21.6 %, "None" 78.4 %, and the ownership rate exceeded 20 %.By gender, there are 27.1 % for men and 16.0 % for women.

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When asked the specific product name to 120 people who have owned, 16.7 % of "Amazon Echo", 12.5 % of "Google Home", and 10.8 % of "Amazon Echo Show" were ranked higher.After all, it seems that the penetration rate of Amazon Echo/Echo Show, which offers low -priced sales at various timing, seems to be high.

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Next, when asked about the "time to start using", "January to June 2020" 20.0 %, "January to June 2021" 14.2 %, and 10.0 % of "July to December 2020".Corona's evils have been in full swing.　

Surprisingly, sound quality and functions are not emphasized, but the main usage is "music"

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Next, "points that emphasized when choosing a smart speaker" was "price" 35.8 %, "design" 25.0 %, and "manufacturer" 21.7 %. Surprisingly, sound quality and functions are not emphasized.The "satisfaction of the smart speakers used" was "satisfied" 25.8 % and "somewhat satisfying" 54.2 %, and 80 % was satisfied.

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When asked about the functions used, 43.3 % of "listening to music", 29.2 % of the "reading of weather forecasts", and 26.7 % of the "Alarm Timer Set" ranked higher.Furthermore, when I asked 87 people who changed "what has changed in life by smart speakers", 44.8 % "I started listening to music well", 32.2 % of "improved information search".It can be seen that "31.0 % of home appliances have become easier" is the highest, not only in music but also in the life scene.

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Finally, when asked about 435 people who have never owned a smart speaker, "I want to use smart speakers in the future" 12.0 % "I want to use it" and 25.1 % "I want to use it a little", nearly 40 %.Is interested.At the end of the year, it is a great timing to buy smart speakers because each company will hold a sale, and many of these unused users will start using it.By the way, at the timing of 12:00 noon or at 3:00 pm, I set the chime automatically and read the news, so I use it in a style where I can get information without talking too much.I recommend it.　

Survey overview

・ [Survey target] Men and women between the ages of 20 to 69 who own a smartphone ・ [Survey method] Internet survey ・ [Survey time] October 19-22, 2021 ・ [Valid responses] 555 people