Atsu Forest, which is 13 million bottles, is the reason why you can't be happy even if the demand is soaring?

A home game industry that is hot in the demand for "nesting" due to the expansion of the new colon virus infection.The new software, Nintendo, represented by the "Atsuga Animal Crossing", has performed well at the feet of each game company.On the other hand, there is a concern that software development is delayed due to the influence of the new colona, and the shipment of game consoles has also occurred due to the stagnation of parts procurement.The ability to respond to colonarisks is being questioned.(Kyoto / Yumiko Ohara, Osaka / Masayuki Sao)

Home game console -friendly "Atsumori" 13 million bottles in 6 weeks

Nintendo has a strong performance in the home game industry.

In the fiscal year ending March 20, 2020, operating income increased by 41.1 % to 352.3 billion yen.The sales volume of the home game console "Nintendo Switch" increased 24.0 % to 21.03 million units, the highest since its release in 2017, and the number of software sales for switches increased by 42.3 % to 1668.72 million.rice field.

The "Atsume Animal Crossing" sold 13 million books (including downloaded versions) in six weeks since its release in March, and it became the highest ever for switches for switches, and "Pokemon Sword Shield" released during the period.New software has pushed hardware sales.

The same goes for software development companies without hardware.Koei Tecmo Holdings (HD) achieved a record high in the fiscal year ending March 2004.The growth of the online mobile field was over, and sales increased 9.4 % to ¥ 42.6 billion.The IP (intellectual property) license title "Sangokushi / Strategic Version" contributed, and operating income increased by 16.6 % to ¥ 14.1 billion.Capcom has been selling softly, such as "Monster Hunter World: Ice Bone", and operating profit in the fiscal year ended March 31, 20.8 % to 22.8 billion yen.The strategy of shifting from package sales to download sales was also succeeded in reducing costs and increasing profit margins.

The game industry continues to run, but cautious in the future.Nintendo expects sales of 1.2 trillion yen to 1.2 trillion yen to 1.3 % in sales for the fiscal year ending March 2001 and 2.7 % on the current fiscal year.President Shuntaro Furukawa predicts that "the procurement of parts (in the game console) has been issued due to the influence of the new colona. It has been affected by production after April, and will converge in summer."Due to delays in supply, the number of switches sold was 9.6 %, down 19 million units, and the number of software sales for switches was set to 140 million, down 17.0 %.

We are concerned about the delay in software development due to the corona.President Furukawa pointed out that the introduction of home work from Corona, "It affects development activities. If prolonged, the same efficiency is not required."Koei Tecmo HD has also sent off the announcement of the outlook of the fiscal year ending March 31, 2001, saying, "It is necessary to carefully determine the effects of business, including game development."

Capcom is also forced to work at home.Kenkichi Nomura, Executive Officer, said, "Not all 2,000 creators are involved in the production of new content. I would like to respond to the process, etc."The new content of the period is planned to be released as scheduled.The sales ratio of digital sales such as downloads will also maintain a high level, aiming for operating profits for eight consecutive terms.

Existing title stacked hard software, flexibly introduction

Nomura Securities' Junko Yamamura Research Analyst pointed out that Nintendo's "If you can maintain the number of sales and the number of units that are strong, mainly in existing titles, you can connect the positive flow at your feet to the end of the year."Koei Tecmo HD, which has a reputation for a high -efficiency development system, says that "the delay in the release time of some titles due to the effects of the new colona infection has a limited impact on the company's growth story."

Due to the new Corona influence, the Computer Entertainment Association is considering online at the exhibition venue for the exhibition, Tokyo Game Show 2020, scheduled to be held in September.Game companies usually work on sales strategies for the exhibition.

While the outline of the event is unclear, it is necessary to respond more flexibly to the sales strategies of each company, such as disseminating information using membership exchange sites (SNS).

For the year -end sales, Sony and Microsoft will launch the next -generation aircraft, and the game industry will continue to intensify competition.Whether or not hard software can be introduced without missing a business opportunity is likely to be a division of the korona.

Nikkan Kogyo Shimbun May 14, 2020