Strong PC sales also expand tablet market share The evolution of iPad shakes the line with notebook PCs

Special demand pauses for a while Tablets sell more than notebooks in October

According to the "BCN Ranking" that aggregates POS data from major consumer electronics retailers and online shops nationwide, the average unit price excluding tax for notebook PCs, which was less than 100,000 yen, has risen to the 100,000 yen level since February this year, and the tax has increased. The previous September was 107,861 yen, and the October after the tax increase was 102,326 yen. In order to see the change in the number of units sold, if the number of units sold in January 2019 for all PCs including notebook PCs, tablet terminals, and desktop PCs (excluding Amazon Kindle and Surface series) is 1.00, this September will be 1.31. It jumped up and dropped to 0.67 in October. As far as notebook PCs are concerned, January was 1.00, February was 0.70, March was 1.17, April to August was 0.72 to 0.93, September was 1.39, and October was 0.54. Since the growth in September before the tax increase was large, the momentum has slowed down in October due to the reaction. By encouraging replacements from the end of the year to the beginning of the year with this short break, it is expected to be the greatest opportunity for retailers to sell new PCs. On the other hand, tablet terminals have different price ranges between Apple's iPad and other manufacturers' products. As far as the iPad is concerned, the average unit price has been in the 40,000-50,000 yen range for the past year. The average unit price in October is 47,643 yen, which is more than 50,000 yen cheaper than notebook PCs. With the total price display including 10% sales tax, you should feel the price difference between the notebook PC and the tablet even more. From iPad OS 13.1 or later, which is equivalent to iOS 13, a mouse can be used in addition to a Bluetooth-compatible keyboard. In addition to Apple's genuine keyboard and case "Smart Keyboard / Smart Keyboard Folio", inexpensive third-party Bluetooth Many keyboards are on the market. If you're not particular about the category of Windows OS and PCs with physical keyboards, it's worth considering as a migration destination. The ratio of tablet terminals to the total number of PCs is about 30-40%, but in October, the occupancy rate of tablets has risen to 47.0% again due to the decline in notebook PCs and the combination of new iPad product launches. With the iPad's market share rising again, it cannot be said that the tablet is on a full-scale growth trajectory, but it seems that signs of change in the market structure have begun to appear. (BCN / Fumi Sagano) * "BCN Ranking" is an actual sales database that collects and aggregates actual sales data of PCs, digital home appliances, etc. from major home electronics mass retailers and online shops nationwide every day. It covers about 40% (in the case of a personal computer).