Usage survey on video viewing

The MMD Research Institute has conducted a “Usage Survey on Video Watching” from July 12 to August 5, 2021.A survey conducted a video distribution service that has been used for 5,706 men and women aged 18 to 69 in advance, and in this survey, Netflix, Hulu, U-Next, Amazon Prime Video extracted in advance surveysNot a member, but only for video viewing, and the prime non -members) We are listening to 800 users (200 services each service) about the points and satisfaction that emphasized when joining the video distribution service used.

[Survey results Summary]

■ The average day of the day, TV (terrestrial, BS / CS) is 94 in their 60s..7 %, YouTube is 98 for teens.0 %, video distribution service is 69 in their 20s.2 % ■ Experience of using video distribution service 61.2 %, 62.3 % answered that they are currently paying monthly fees. ■ The top of the video distribution service currently used is "Amazon Prime Video", "Netflix", and "Hulu"The most commonly focused answer in doing so, Netflix, Hulu, Amazon Prime Video (Prime non-member) is a "monthly fee", U-NEXT is "Video Distribution" ■ Video Distribution Service 4 Service 4 Services, satisfaction.The first place in cost performance is "Amazon Prime Video", the number of works and the ease of use of the site / app is "Netflix".

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The average of the most common views per day, television (terrestrial, BS / CS) is 94 in their 60s..7 %, YouTube is 98 for teens.0 %, video distribution service is 69 in their 20s.2 %

For 5,706 men and women aged 18 to 69, when I heard the average viewing time of each day of TV (terrestrial, BS / CS), YouTube, and video distribution services, the most common answer wasOn TV (terrestrial, BS / CS), "1 hour to less than 2 hours" is 22.4 %, "less than 30 minutes" on YouTube.0 %, "less than 30 minutes" in video distribution service.It was 3 %.

Looking at each channel by age, on TV (terrestrial, BS / CS), 60s (n = 1,223) 94.7 %, 93 of their 50s (n = 1,148).2 % watched the TV (terrestrial, BS, CS) in one day, and it was found that the percentage of viewing tended to decrease as the age dropped.In YouTube, 98 of teens (n = 143).0 %, 90 of their 20s (n = 841).It turns out that 0 % is watching YouTube in the day.In the video distribution service, 69 in their 20s (n = 841).2 %, 63 of teens (n = 143).It turns out that 0 % is watching the video distribution service in the day.

61 experience using video distribution services.2 %, 62.3 % answered that they are currently paying monthly fees

When asked about 5,706 men and women aged 18 to 69, when asked about the experience of using video distribution services, "I have used it" 61..2 %, "I have never used it" 38.It was 8 %.

Next, I asked 3,491 people who answered that they had used video distribution services (multiple answers are possible) 62 "I am currently paying monthly fees".3 %, "I'm currently using it for a free trial" 17.2 %, 15 "I have paid a monthly fee and used" 15.5 %, "I've used it in a free trial in the past" 23.It became 8 %.

The top of the video distribution service currently used is "Amazon Prime Video", "Netflix", and "Hulu"

When I heard about 2,174 people who are currently using the monthly fee and use the video distribution service (multiple answers possible), 66 "Amazon Prime Video" (Prime Member).The largest is 0 %, followed by "Netflix" 23.9 %, "Hulu" 13.It became 9 %.

By age, every age is "Amazon Prime Video", the second place is "Netflix", the third place is "Abema Premium", and the 20s and 50s are "Hulu".The 60s became "Amazon Prime Video (Prime non -member, not a prime member but a video viewing only for videos)".

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Netflix, Hulu, and Amazon Prime Video (Prime non-member) are the most commonly regarded answers when joining the video distribution service, and U-NEXT is the "number of video distribution".

I heard that Netflix, Hulu, U-NEXT, and 800 Amazon Prime Video (Prime non-members) users extracted in preliminary surveys (non-prime non-members) were emphasized when joining the current video distribution service (Multiple answers are possible), Netflix has 48 "monthly fee".0 %, 47 "original works".5 %, "Number of video distribution" 45.0 %, "Monthly fee" in Hulu 54.0 %, "Number of video distribution" 50.0 %, "Content lineup" 47.5 %, "Number of video distribution" in U-NEXT.0 %, "Content lineup" 48.0 %, "Monthly fee" 39.0 %, "Monthly fee" is 59 for Amazon Prime Video..0 %, "Number of video distribution" is 43.0 %, 34 "content lineup".It was 0 %, and the points that were emphasized in each service were different.

Video Distribution Service 4 Service 4 Service Satisfaction, Cost Performance No. 1 is "Amazon Prime Video", the number of works and the ease of use of the site / app is "Netflix".

For Netflix, Hulu, U-NEXT, Amazon Prime Video, 800 users, the satisfaction of the video distribution services currently being used is "cost performance", "number of works", "site / app" When I heard each of the three categories of ease of use, the cost performance is "Amazon Prime Video", the number of works is "Netflix", and the ease of use of the site / app is "Netflix". became.

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■ Investigation overview

Survey period: July 12 to August 5, 2021 Valid response: 5,706 persons in this survey 800 people Netflix (n = 200), Hulu (n = 200), U-NEXT (n = 200), Amazon PrimeVIDEO (Prime non -member) (n = 200) Survey method: Internet survey target: Men and women aged 18 to 69 Video distribution service number of users: 5 pre -surveys, 5 questions in this survey 5Question

■ All investigation questions

Q1 Do you usually watch with the following services? If you are watching, please tell me the average usage time of the day. Q2 Please tell me everything that applies to you in the experience of using the video distribution service. Q3 I have a question for those who are currently paying the monthly fee in the video distribution service with the previous question. Please tell me all the service names you are currently subscribed to. Q4 After the expansion of the new colon virus infection, please tell us all about your current life and what applies to your thoughts. Q5 Please tell me all of your spare time. Q1 What did you focus on when joining the video distribution service you are currently using? Please tell me everything that applies. Q2 Please tell me the satisfaction of the video distribution service you are currently using. Q3 Please tell me the usage period of the video distribution service you are currently using. Q4 Please tell me all the devices you use when watching videos in the video distribution service. Q5 Do you continue to use it even if the monthly fee of the video distribution service you are currently using rises?

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