I tried to summarize the charm of "tablet terminals" that the number of people who have them is increasing.

■ Ownership of tablet devices increased by 8.1 points from last year to 33.0%

Compared to the tablet device ownership rate of 20.2% in 2013, a significant increase! "You can see that the number of tablet device owners is steadily increasing."

■ By gender, men have a higher ownership rate and the rate of increase is also large.

The ownership rate of tablet terminals for both men and women is increasing, but especially for men, it is 41.4%, which is about half! "You often see men using tablets at work."

■ What type of device do you own? (N=2,180)

The most popular is the iPad series! This is followed by the Nexus series, Xperia Tablet series, and ARROWS Tab series.

■ What's so appealing about tablet devices?

So what's so appealing about tablet devices? "To put it simply..."

(1) The screen is large and easy to see

The size of the screen is very attractive! It's easy to read videos, manga, and e-books. Even when you make a video call, you can see the other person's face clearly. It is a reassuring ally for long-distance love girls!

(2) You can carry it in a small bag

A 7-inch tablet fits in a small woman's bag. Even with the cover on, it's a size that a normal-sized adult woman can hold firmly with one hand. It looks like it would be fun to decorate the cover cutely!

(3) Battery lasts longer

Battery lasts longer due to its size, so it's perfect for people who like videos and games! You can enjoy long calls on LINE, Skype, etc. without worrying about the battery!

(4) It doesn't take long to start up

Like a personal computer, it is also attractive that it does not take time to start after turning on the switch. It's a good combination of a smartphone and a laptop.

(5) Wi-Fi model is a great deal!?

With the Wi-Fi model, you can get it at a much more affordable price than the communication model.

If you mainly use your tablet at home, the Wi-Fi model is enough. Once you buy it, it won't cost you anything else.

If you have a smartphone and tethering is possible, you can use a Wi-Fi model tablet device with that smartphone.

How do you like it? "More and more people are owning tablet devices, which are very convenient!" "I recommend it."

(Writer: Papi)

[Reference]

* 2015 fixed-point survey on tablet devices - MMD Research Institute