Lessonist of "only one" that is indispensable for corporate growth, seen in Bill Gates' "pride"
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development
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The lesson of the "only one" that is indispensable for corporate growth, seen in Bill Gates' "pride"
Series: Corporate Ritsu Den
Until a few years ago, Microsoft was becoming a "past company" left behind Gafa's growth.However, it is now fully revived to compete with Apple, which was founded at almost the same time, to compete for market capitalization.In the first part of Bill Gates's background to the founding of Microsoft, he was able to get a glimpse of his ambition.This time, the second part, from the announcement of "Windows", which has not been designed, to the current Microsoft, if you follow the steps between Mr. Gates and Microsoft, you will see lessons that the company will continue to grow.I did it.
Economic / Management Journalist Akiya Kuwahara
Economic / Management Journalist Akiya Kuwahara
Born in Hiroshima Prefecture in 1956.Economic and management journalist.Graduated from Keio University.After working as an industry newspaper reporter, he became an independent free journalist.He has a wide range of interviews, from Toyota to Apple and Google, regardless of the industry, and has a reputation for developing sharp arguments, from corporate culture, working style, human resource development to investment.His main book is "The Words of Learn by 100 people who have overcome the difficulties" (KADOKAWA) "7 Laws that Create Warren Buffett Wealth" (Asahi Shimbun Publishing) "The Masterpiece of Manufacturing"PHP Bunko) There are "Learn from founders such as Toyota, Canon, Hitachi, etc." (Business + IT BOOKS).Learn from founders such as Toyota, Canon, Hitachi, etc. (Business + IT BOOKS) ・ Author: Akiyoshi Kuwahara ・ List price: 800 yen (excluding tax) ・ Publisher: SB Creative / ASIN: B07F62BVH9 ・ Release date: 20182nd month
前編はこちら（この記事は後編です） ＜目次＞Become an industry champion in "Windows 95"
スティーブ・ジョブズ氏が率いるアップルに対抗するために、設計すらできていない「Windows」を発表した1983年当時、ビル・ゲイツ氏も有名になりつつありましたが、あくまでも業界のスターはスティーブ・ジョブズ氏であり、ゲイツ氏は「ニュー・スティーブ・ジョブズ」（『ビル・ゲイツ』p353）と呼ばれることもあったほどです。関連記事 ライバルであるジョブズ氏に勝つためにゲイツ氏は、「Windows」のdevelopmentに全力で取り組みますが、それまでの仕事の多くが、数人が数週間で仕上げられる規模だったのに対し、Windowsは数十人で数カ月もかかる仕事でした。発売は遅れ、危機が何度も訪れました。マスコミは、Windowsdevelopmentに失敗すれば、マイクロソフトは消え去ってしまうと論評しました。 それまでのゲイツ氏は、不完全であってもトップで製品を出荷することにこだわり、問題点はあとで解決する手法を取っていましたが、Windowsに関しては逆でした。「僕たちが出す製品は、他のどの製品よりもずば抜けていなくてはいけないんだ。申し分のない製品でなくてはならないんだ」（『ビル・ゲイツ』p403） ゲイツ氏はそう語り、焦る周囲をなだめていたのです。 最初の「Windows 1.0」がようやく完成したのは発表から2年も経った1985年のことでした。それは2代目CEOとなるスティーブ・バルマー氏が「ウィンドウズのように大幅に遅れる製品は、今後絶対にないだろう」（『ビル・ゲイツ』p409）と弁明するほど遅れての投入でしたが、最初のWindowsはゲイツ氏が望んでいたほどの成功を収めることはありませんでした。 それでもゲイツ氏は決して諦めることはなく、1990年の「Windows 3.0」で市場のかなりを支配、1995年の「Windows 95」でついに業界の覇者となったのです。まさにゲイツ氏の粘り勝ちでした。mobile革命に乗り遅れ「過去の企業」に
そして以後もゲイツ氏は「Windows」の改良を続けることで市場を支配し続けるだけでなく、個人的にも「世界一のお金持ち」の座を長く維持することになるわけですが、やがてアマゾンやグーグル、フェイスブックといったガレージや大学の寮で誕生した企業にいくつもの分野で先行されるようになり、スティーブ・ジョブズ氏が切り開いたスマートフォンの時代への対応に遅れをとることで「過去の企業」と見なされるようになります。 グーグルが急成長を始めていた頃、すでにマイクロソフトから離れていたアレン氏がゲイツ氏に「グーグルに追いつける方策はあるのか、それともグーグルを買収するつもりでいるのか」と質問したところ、返ってきたのは「6カ月もあれば追いつけるよ」（『ぼくとビル・ゲイツとマイクロソフト』p288）という“慢心”としか思えない答えでした。 アレン氏によると、当時のマイクロソフトの戦略は、先行する会社の製品を徹底的に研究して、「急いで追いつき、追い越す」というものでしたが、アップルのiPodに対抗する製品を発売したのは5年後のことであり、「急いで大きくなる」ことが必要なインターネット時代の戦略としてはすでに通用しない戦略を信じ込んでいたといいます。 ゲイツ氏はかつてこんなことを言っていました。「ハイテク業界のビジネスというのは実に恐ろしいものです。技術的に少しでも遅れを取れば、過去にいくら成功していようと、今後も好調な業績を上げ続けられる保証はまったくありません」（『ぼくとビル・ゲイツとマイクロソフト』p275）関連記事▲ Close ▼ All display
2000年代はアップル躍進の時代であり、アマゾンやグーグル、フェイスブックなどが急成長を遂げた時代ですが、その一方でマイクロソフトはゲイツ氏の言葉通り「過去に繁栄した企業」への道を歩み始めていたのです。【次ページ】風向きを変えた、3代目CEOサティア・ナデラ氏Recommended article
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