What is the number of video advertisements that have been increasing in recent years? Explain the features and benefits to use

* The image is an image

Features and effects of video ads

Video ads, as the name suggests, is an advertisement that utilizes videos, not still images.With the spread of smartphones and tablets, the market size of video advertising is expanding year by year, and it is one of the highlights of advertising and marketing methods.

Video ads have the following features and effects.

▼ The amount of information is large

By adding elements such as images, animation, and audio, you can convey more information at once compared to the characters -only ads.It is a strength unique to video advertisements that a short -term content has a high appeal effect.

In the case of letters only, the user needs to read it, and in some cases it is not read on the way.The video is easy for users to be passive and easy, so it is possible to listen to it without getting tired until the end.

▼ It has the effect of targeting and attracting customers

The most familiar people in videos such as YouTube and SNS are young people, focusing on the Z generation.SNS has a high affinity with video advertising, and there are also actions to spread your favorite videos.

Video advertisements are suitable for targeting young people and are suitable for attracting young people.

Site that distributes video ads

A typical platform as a place to distribute video ads is as follows.

The above platforms have their own characteristics.For example, Twitter is characterized by its high real time and diffusion, and Facebook is a real name system.

When posting a video ad, it is necessary to consider whether to match the place to be distributed.

Advantages and disadvantages of using video ads

Video ads have the following advantages and disadvantages.

▼ Merit 1.Easy to understand with images and sounds

When explaining the contents of products and services, it may be difficult to understand if it is only characters.If you try to cover all the necessary items, the text will be longer, which may lead to withdrawal.

By adding illustrations and audio in the video, you can make users understand them efficiently.The content of the content is gone, which is also useful for preventing withdrawal.

▼ Merit 2.It is also possible to aim for the diffusion effect

Video ads published on SNS are spread one after another when they are liked by users.Buzzing the video can create a very large diffusion effect, which will increase the number of PVs and CVs.

▼ Disadvantages cost

The number of tools that can create videos at a reasonable price is increasing, but creating a level that can be used as an advertisement is still expensive.The number of companies that use video advertisements is increasing and competition is intensifying, and the required quality is increasing.

Video advertising type

Video ads are roughly divided into two types: instrumental ads and outstream ads.

▼ Instrum advertising

It is an advertisement that is distributed on the same screen as the video content that users listen to on the video site.Many people are watching videos such as YouTube and have seen video ads in between.

Instrum ads are classified into three types depending on the timing of flowing.

Prelor advertisements are used for different purposes, such as acquiring cognitive, mid -roll ads, and post -advertising are CV (conversion).

▼ Outstream advertisement

This is a video advertisement displayed in another frame, which is different from the video that users are regenerating.There are the following types of outstream ads.

Outstream ads have many types of places that can be distributed, and the advantage is that they can reach various users.

How to produce video ads

How to make video ads is mainly shown in the following steps.

Video ads are the same as other advertisements at first, and set the goals to be achieved, personas, and messages to convey.After preparing the composition and script of the video, we will actually record.

After distributing video ads, we analyze numerical results, such as the number of PVs and the number of response.Improve the expression of the video, change the target, and turn the PDCA cycle.

There is also a service that supports companies that do not have much know -how of video production and operation.A separate fee will be charged, so let's consider it while considering the budget.

Success examples of video advertising

Finally, here are two examples of good results in video ads.

▼ Duskin Home Insted

Video advertisements about dementia became a hot topic in the family support service developed by Duskin.Until then, B2 B was mainly promoted, but the recognition of general users was low.

So, targeting women in their 40s and 60s, we produced Internet videos that can be approached directly.The pain of dementia and the suffering of the family were conveyed in an easy -to -understand manime commercial.It seems that the animation was just right because it was not transmitted in still images, but it was too real when it was made to live.

The number of inquiries was doubled compared to the previous month, leading to the high quality of the inquiry.

▼ Renovation real estate

Renovation Real Estate is a real estate company that works hard at a stretch from purchasing used properties to renovation.We decided to distribute video advertisements with the goal of approaching customers who are considering their own home and approaching them in a timely manner.

The point of appeal is to create a video that can be imagined after the purchase, with "collectively compatible from purchasing used houses to renovation" and "realizing ideal housing".After the distribution, the number of inquiries per month increased by 85%, and the unit price of inquiries was reduced by 50%.

Video ads can be understood in a lot of information and can be used to spread SNS and conversions.

It is easy to verify the effect, so it is a good idea to clarify your purpose, goals and targets and aim for more effective video ads.

Supervised: Azumi Tanaka

Representative director of Press Tock Co., Ltd.Representative director of the AS Branding Organization.Member of the Japan Marketing Association.Web analyst.He launched an IT advertising study group when he was a student, and began producing web media and affiliate blogs.He was a new graduate and experienced customer service, sales, and marketing at major distribution companies, and founded a general incorporated association.In charge of more than 300 cases, mainly on the web, such as listed on the First Section of the Tokyo Stock Exchange and key stations, IT, beauty, medical care, apparel, etc., within 3 months, more than 10,000 members and 3rd place from the SEO range, 3rd place from the SEO area.Increase 170 %, lead to achieving sales targets.Currently, we are developing marketing services from web media, videos, SNS, community, characters, etc.